The perfect way to ensure you get to see all my work is to keep to the right at all times. The side menu may seem tempting to jump ahead, but it only displays 5 out of 7 sections!
Make sure you keep scrolling downwards and click the ‘previous’ option until the very end:)
(If viewed on a phone, you can just scroll down)
Hope you enjoy ♡
My name is Layla Shah, and I am a second-year BA Advertising student at the University of the Arts London.
I have always had a passion for creative projects throughout my life, from mini drawings to questionably self-taught painting techniques. I have loved colours for as long as I can remember, so much so that a well-designed colour scheme is an easy recipe for a smile on my face!
I have been running/creating all social media platforms /content for UAL Isoc’s 2025-6 academic year. All posts and stories are made by me, and all captions are made by our social media co-ordinator!
The Grid Project:
The grid project was an idea I wanted to bring to life before posting the team introduction.
I knew I wanted the grid to have a design that reflected different Islamic cultures and themes, i.e., South Asian-inspired windows, Moroccan-inspired elements, etc. When designing, I also drew inspiration from Ramadan-themed artwork.
Due to the complexity of the idea, I worked with my course creative partner to edit and bring the grid to life within a week. Alhamdulillah, we were able to create the final image on time, and then I broke down and edited each part to fit into an Instagram post.
The Meet the Team post:
General Post Examples:
2023: Latymer Economics Society Social Media Manager and Content Creator
2023-2024: Latymer Islamic Society’s Social Media Manager and Content Creator
Posts:
Instagram story:
I am an avid Instagram user with a strong love for aesthetic feeds, particularly layouts that use colour coordination or multiple posts to create one cohesive image. I recently explored this on my own feed by aligning three separate posts to form the outline of a mountain, despite each being taken in different settings! I also experimented with splitting an image across two posts to preserve the full composition. 🙂
https://laylas360ad.myblog.arts.ac.uk
This was my favourite project to create, as we were given full creative freedom to choose the brand and shape the aims and objectives of our campaign.
We wanted to design a campaign around a cause that felt relevant in today’s society, which led us to Toys R Us. This brand played such a big part in our childhood, so we decided it was time to give back and give the toys a chance to stand up against the iPad revolution. At first, we tried to create a sense of eeriness and fear around the idea of children losing their childhoods to screens. However, after some discussion, we realised who our true target audience was: parents.
From there, our focus shifted to making the campaign something memorable, real, and nostalgic, something that would remind people of the ‘good old days’ and why those moments were so special. Through this campaign, we aimed to capture the magic of traditional childhoods and highlight the beauty of real play. You can only notice the colour in the world when you look up from your screens!
I hope you enjoy this project as much as I enjoyed making it 🙂
This was a group project focused on globalisation and expanding an established brand. We chose to focus on Jellycats due to its popularity at the time (2025) and established platform. We wanted to challenge ourselves to find extra ways the brand could expand and attract more consumers globally, despite its pre-existing fan base.
This project began with an early Eid gift from my mum, a Jellycat I quickly named Fat Frog. What started as a small, personal moment soon became the heart of our campaign. Although I had doubts about choosing Jellycat at first, wary I’d grow sick of it, the process only deepened my connection to the brand! By the end, that love had spread, and my two group members had their own Jellycats too. 🙂
This was a mini project, made in one day, for a class assignment to promote a brand globally. The main focus of my campaign was glocalisation, to allow Ben & Jerry’s to help consumers feel one tub closer to home.
This project was a course requirement to present a pitch for the brand ‘Corona’. The brief asked for a campaign to showcase Corona as an environmentally sustainable brand.
Both brand and brief were chosen by the university.
These renderings were for a class project on my study abroad. This class was focused on marketing events/films. For this task, we had to create a long-term marketing plan for an imaginary film.
I chose to create a prequel for the Now You See Me series called ‘Shrike’, focusing on the backstory of the character Lionel Shrike. Here are a few of my ideas:
Description: The animation begins with Shrike’s watch slowly ticking as it approaches twelve. When the clock strikes, the toggle releases to reveal the ‘secret key,’ triggering a cascade of falling cards that unveil the film’s title and then the pre-sale QR code.
This advertisement was designed to play in central areas of Toronto, such as Dundas Square, to maximise visibility and audience reach. It highlights the film’s core themes of mystery and magic, creating intrigue and anticipation ahead of its release. The ad would run daily at both midday and midnight in the weeks leading up to the premiere, encouraging engagement and building excitement. A QR code directs viewers to early ticket sales.
This would be a real-life pop-up model of Shrike’s infamous trick mentioned in the Now You See Me franchise, allowing people to take photos of it and boost media coverage of the film.
