Please click the link below to access the website for the Toys R Us campaign:)
https://laylas360ad.myblog.arts.ac.uk
This was my favourite project to create, as we were given full creative freedom to choose the brand and shape the aims and objectives of our campaign.
We wanted to design a campaign around a cause that felt relevant in today’s society, which led us to Toys R Us. This brand played such a big part in our childhood, so we decided it was time to give back and give the toys a chance to stand up against the iPad revolution. At first, we tried to create a sense of eeriness and fear around the idea of children losing their childhoods to screens. However, after some discussion, we realised who our true target audience was: parents.
From there, our focus shifted to making the campaign something memorable, real, and nostalgic, something that would remind people of the ‘good old days’ and why those moments were so special. Through this campaign, we aimed to capture the magic of traditional childhoods and highlight the beauty of real play. You can only notice the colour in the world when you look up from your screens!
I hope you enjoy this project as much as I enjoyed making it 🙂