This was a group project focused on globalisation and expanding an established brand. We chose to focus on Jellycats due to its popularity at the time (2025) and established platform. We wanted to challenge ourselves to find extra ways the brand could expand and attract more consumers globally, despite its pre-existing fan base.
This project began with an early Eid gift from my mum, a Jellycat I quickly named Fat Frog. What started as a small, personal moment soon became the heart of our campaign. Although I had doubts about choosing Jellycat at first, wary I’d grow sick of it, the process only deepened my connection to the brand! By the end, that love had spread, and my two group members had their own Jellycats too. 🙂