This project was a course requirement to present a pitch for the brand ‘Corona’. The brief asked for a campaign to showcase Corona as an environmentally sustainable brand.
Both brand and brief were chosen by the university.
General Scamps/ Creative Renderings
These renderings were for a class project on my study abroad. This class was focused on marketing events/films. For this task, we had to create a long-term marketing plan for an imaginary film.
I chose to create a prequel for the Now You See Me series called ‘Shrike’, focusing on the backstory of the character Lionel Shrike. Here are a few of my ideas:
Description: The animation begins with Shrike’s watch slowly ticking as it approaches twelve. When the clock strikes, the toggle releases to reveal the ‘secret key,’ triggering a cascade of falling cards that unveil the film’s title and then the pre-sale QR code.
This advertisement was designed to play in central areas of Toronto, such as Dundas Square, to maximise visibility and audience reach. It highlights the film’s core themes of mystery and magic, creating intrigue and anticipation ahead of its release. The ad would run daily at both midday and midnight in the weeks leading up to the premiere, encouraging engagement and building excitement. A QR code directs viewers to early ticket sales.
This would be a real-life pop-up model of Shrike’s infamous trick mentioned in the Now You See Me franchise, allowing people to take photos of it and boost media coverage of the film.